Description

Explore where political advertising dollars are emerging in a high-stakes election year and what it takes for broadcasters to capture them. Learn how campaigns, consultants, and outside groups make placement decisions, who controls the budgets, and when stations need to be in the conversation. Gain practical insight into where to focus your outreach, who to be talking to, and how to position your station to secure political ad dollars throughout the election cycle.

Jason Roe, Roe Strategic